V. LAMPROU S.A. was founded in 1996, until 1997 the Mediterranean Resort 4* Hotel was built in the centre of Paralia Katerini in Pieria and in the same year it started its operation. In 1997 a hotel was purchased in Litochoro, Pieria, at the foot of Mount Olympus, which was renovated and upgraded to 4* and in 2004 it started operating under the name Olympus Mediterranean. In 2006 the construction of the Mediterranean Village 5* hotel complex started in Akti Kallithea, Paralia Katerini. Mediterranean Village Hotel & SPA with 176 rooms has been operating in its final form since 2009. The company operates mainly with customers from the European market, with significant percentages also coming from outside the EU. Each hotel offers services aimed at a different audience, thus covering all the requirements of the tourist markets. The company’s main objective is to reduce the negative impact of its hotels’ activities on the environment. The company fully understands the need to implement measures, actions and practices aimed at preserving the environment. At the same time, as a tourism company, it has taken initiatives aimed at protecting staff and customers from crises such as the current one (COVID-19). In view of the above, the company is constantly updating its environmental policy and implementing measures to protect/prevent from the pandemic, acting as a model example in the areas of sustainable accommodation and crisis management.